Value-Add

Moving Away from Destructive Development

Ichigo's greatest strength is real estate Value-Add. In times of deflation, the mainstream of the real estate industry is redevelopment. However, at times of inflation, the renewal of existing assets for re-use is deemed effective. The effective re-use of existing real estate is of great social significance which contributes to resource conservation and sustainability. Ichigo's Value-Add business focuses on the acquisition of mid-size assets which are not effectively re-utilized in the market, and increases the assets' value through the implementation of various value-add strategies, such as rectifying building code issues, executing anti-seismic measures, and improving occupancy. Ichigo sells these value-added assets to its REITs as their sponsor or to external buyers, thus generating gains in line with the appreciation in value.