Mission & Core Values

Our Mission

Ichigo Preserves and Improves Real Estate

Ichigo is a Japanese real estate owner/operator and clean energy producer. Its key businesses include managing the Tokyo Stock Exchange-listed Ichigo Office REIT (8975), Ichigo Hotel REIT (3463), and Ichigo Green (9282), and operating solar power plants nationwide. We are committed to creating long-term value and serving the needs of all of our shareholders and stakeholders and society at large.

The word “Ichigo” comes from the ancient Japanese proverb, Ichigo Ichie, literally meaning “One lifetime, one encounter.” The phrase was first used by a 16th century master of the tea ceremony, Sen no Rikyu. He called upon his disciples to give total focus and sincerity to each act of the tea ceremony for every guest, because that particular moment will only exist once and must be fully lived and realized. Ichigo embraces the Ichigo Ichie philosophy of sincerity and service, and works to build strong long-term relationships to support the success of our clients, shareholders, and all stakeholders.

Our Core Values

Professionalism
We are dedicated to developing and maintaining strong relationships with our clients.
We value integrity, honesty, and fairness. We are committed to achieving and maintaining excellence in serving our clients.

Entrepreneurial Spirit and Diversity
Creativity and innovation are at the core of our business. We work day in and day out to improve our client service capabilities.

Teamwork
We stress teamwork to support an outstanding client experience. We are focused on building a strong, long-term organization filled with committed professionals who value teamwork.