Promoting Sports: Weightlifting, Rifle Shooting, and Track and Field
As part of its sports initiatives, Ichigo promotes weightlifting and supports top weightlifting athletes. Ichigo also established a rifle shooting team and a track and field team, further building on our commitment to promote the development of sports. Ichigo will continue to support athletes training to compete at the international level.
Tokyo Metropolitan Government Sports Promotion Company Certification (2020)
Ichigo was certified as a Tokyo Metropolitan Government Sports Promotion Company in 2020 for the fourth year in a row for its promotion of sports such as athlete employment, sponsorship of sports associations, J.League partnership, sports viewing events and sports activities among Ichigo employees.
Under the Tokyo Metropolitan Government Sports Promotion Company program, the government certifies companies that promote sports, such as supporting employee engagement in sports.
Sport in Life Consortium (2021)
The Japan Sports Agency (JSA) has set a goal to increase the percentage of Japanese citizens actively playing sports to 65% of the total population (equivalent to an additional 10 million people) by 2021, taking advantage of the momentum from the 2020 Tokyo Olympic and Paralympic Games. To achieve this goal, JSA is working with local governments, sports associations, and economic organizations to promote sports as a nationwide initiative. In support of this initiative, Ichigo has joined the Sport in Life Consortium to collaborate and share information with other member companies, and promote programs to increase the number of people actively playing sports.
Sports Yell Company Certification (2020)
Ichigo was certified as a Sports Yell Company in 2020 for the fourth year in a row for its employee sports activities including soccer, running, and golf, and health promotion initiatives including group morning stretches.
Under the Sports Yell Company program, the Japan Sports Agency certifies companies that actively promote employee health through sports and other activities.
J.League Top Partner
Ichigo is a J.League Top Partner.
The J.League’s mission is to establish sports clubs that are rooted in local communities, cooperating with local residents, businesses, and governments to promote sports and community development. Ichigo believes companies exist to serve society, and our mission is to serve society via our businesses. Our businesses focus on understanding local needs to ensure a safe, comfortable environment for all stakeholders, and aims to contribute to enriching and enhancing local communities. The J.League’s mission is closely aligned with Ichigo’s businesses, and our partnership with the J.League deepens our commitment to promote community development.