Ichigo's Sustainable Real Estate

Discover Connections
「THE KNOT」

Pioneering a New Market for Boutique Hotels

Ichigo’s boutique hotel brand, THE KNOT, is uniquely positioned between stay-only hotels and luxury hotels.
As a company committed to regional revitalization and enriching Japan, Ichigo aspires to create many “knots” across the country. Guided by this vision, Ichigo is developing hotels that are deeply rooted in their local communities and centered on sharing the unique appeal of each area.

With deep respect for each community’s people, history, and culture, THE KNOT seeks to understand and experience what makes each place unique, drawing on its distinctive local character to create original services, spaces, and content.

Brand Vision：Discover Connections

As Japan works to strengthen its position as a global tourism destination, THE KNOT seeks to establish a new type of hotel experience, with a focus on connecting guests to the local community through design that reflects its history and culture, while fostering interaction.

THE KNOT

• THE KNOT TOKYO Shinjuku

  
  

  Diversity and Openness

  As welcoming and inclusive as Shinjuku itself, with the openness of Shinjuku Central Park stretching out before it. A place where diverse lifestyles come together and intersect in a shared space.

• THE KNOT YOKOHAMA

  
  

  History and Heritage

  The first THE KNOT, created by transforming an aging hotel into a distinctive boutique hotel infused with the spirit of the port city of Yokohama, while preserving the character of the original exterior.

• THE KNOT SAPPORO

  
  

  Warmth and Inspiration

  Developed as a boutique hotel through the joint redevelopment of the flagship location of a long-established local confectionery. Its design draws inspiration from the landscape, climate, and character of Hokkaido.

• THE KNOT HIROSHIMA

  
  

  An Atelier Above the City

  A rooftop retreat overlooking Hiroshima’s iconic landmarks, where guests can encounter diverse cultures and discover new sides of the city—a place inspired by the creative energy of an artisan’s atelier.

• THE KNOT UTSUNOMIYA

  
  

  A Gathering Place for Creative Talents

  Connecting Utsunomiya’s urban life and natural surroundings through its people, local character, and food. A vibrant gathering place for diverse local talents, where culture creates new energy for the city’s economy and tourism.

• THE KNOT FUKUOKA Tenjin

  
  

  A Neighborhood Salon That Sparks Inspiration

  A place where people gather and exchange ideas, with that energy spilling out into the streets of Tenjin. A welcoming gathering place for people of all kinds, bringing fresh inspiration to everyday life and the surrounding neighborhood.